What are your challenges engaging with C-Suite?

Click yes on what is preventing you from engaging with C-Suite?

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C-Suite not interested in what we do.

Time

Time

When a senior executive is busy would they appreciate it if you respected their time and position by ensuring the discussion was efficient yet constructive?

No, I would continue to have loyalty to my existing supplier.

Priorities

Priorities

When a senior executive knows their priorities would they be more likely to engage with you if you understood these priorities and could demonstrate how you would help achieve them?

No, I would not share with a sales person, particularly if I thought they would use it against me.

Useful

Useful

When a senior executive has limited time would they appreciate if the sales person was prepared and it was a useful and constructive conversation for them to achieving their strategic success?

No, I would judge everything on its merits and try to have a standard set of specifications.

Can't get meetings.

Strategy

Strategy

When a senior executive is leading an organisation and implementing a strategy would they be more open if you had done your homework and understood their strategy, identify areas you believe could help support their organisation to execute the strategy?

No, I prefer sales people give me the full list of features.

Usefulness

Usefulness

When you are asking a senior executive to meet would they find it easier to say yes or no if they understood how the meeting would be useful for them?

No, I will listen to them on their merits regardless of how I feel about the person.

Evidence

Evidence

When a senior executive has a strategy defined would they find it helpful if a you could provide evidence of how you have supported achieving that strategy in other situations?

No, I would prefer they didn’t try to understand what success looks like for me.

Don't have the relationships.

Add Value

Add Value

When a senior executive is constrained by time and approached by so many different people would they be more likely to engage and build relationship with someone that will contribute to their success?

No, I will develop the list of requirements and actions and then go out to market.

Strategy

Strategy

When a senior executive is looking to execute their strategy would they be more likely to engage with someone who can understand their strategy, respect their experience and performance and identifies areas where you can strengthen the execution of the strategy?

No, I appreciate sales people trying to push a sale on to me, even if I will never buy.

Trust

Trust

When a senior executive is under increased scrutiny would they engage with someone who can demonstrate they can trust and rely on?

No, I expect sales people to only work with me when I have a budget approved and know what the solution is.

C-Suite keep referring to their teams.

Value

Value

When a senior executive is engaging with you are they more likely to stay more engaged if you are able to help with what really matters to them?

No, I expect sales people to have the expertise and convince me of the value of their product.

Role

Role

When a senior executive is engaging with you are they more likely to stay engaged if you are focusing on what they do, rather than what their teams do?

No, I appreciate when sales people tell me features of their product and I make up my own mind.

People

People

When a senior executive is engaging with  you would they be more likely to stay engaged if you understood they value their people, trust their people and value what their people do?

No, I expect sales people to only work with me when I have a budget approved and know what the solution is.

How did you go?

Will Customer Intimacy help you engage with C-Suite?

Clicked Yes? Do you do these already? Not Sure?

Unlikely Customer Intimacy will help you engage with C-Suite?

If you clicked no on the capabilities, it just means customer intimacy may not help. 

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